Ben Cressey, Director of Work-based learning, Highfield Qualifications

Highfield Group contracted Will on a consultancy basis to review our sales alignment. He quickly identified an incremental revenue opportunity and we extended the scope to build a framework that potentially could dramatically increase our revenues. He was also prepared to roll up his sleeves and help us with the business development work to amplify the ‘Big Tent’ solution.
Will is clearly a very experienced sales professional and the structure and insights he applies should be suitable for most SME businesses looking for an assessment of how well their sales team is aligned. He was a pleasure to work with.

Steve Crompton, Managing Director and Founder, Changing Social

When you sit down with specialists who live and breathe their function every day, you uncover the nuance, the pain points and the opportunities that only real operational experience can provide. Will’s expertise in sales execution, capability and deal discipline opened up an entirely new perspective on how agentic workflows can reshape a sales function. Not through generic prompting, but through agents grounded in organisational data, real processes and measurable outcomes.